News Views and Interviews

WORLD OF CONCRETE SINGAPORE
SEPTEMBER 1998

AN OUTSTANDING SUCCESS

An OUTSTANDING SUCCESS still does not describe how successful the show was for Svenic Australia. This was despite the current economic turmoil within the region and a drop in show attendance numbers by over 50%.

Having survived two recessions in Australia, we knew we could not rely on the show organisers alone to attract the quantity and quality of enquiries we required. A well planned, direct marketing effort, was focused on all countries within the region including Brunei, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Pacific Region, Philippines, Taiwan, Thailand and of course Singapore.

Our staff were kept constantly busy throughout the three (3) days of the show, with existing and potentially new customers.

It was excellent for our team of Mara Ilievski - Customer Service, Graham Johnstone - Product Business Manager and Peter Coundouris - General Manager to meet or renew acquaintances with many of our friends in the Asian region.

Final analysis revealed Svenic Australia directly attracted almost 20% of the numbers to the World of Concrete.

BLACKWOODS
TRADE SHOW
SYDNEY
OCTOBER 1998

Svenic supported key account customer JW Ross & Sons on their stand at the Blackwoods Trade Show. The show was held at the new Exhibition Centre adjacent to the Olympic Site. The tri-annual event brings together the largest gathering of suppliers in Australia.

During the five day event, Svenic featured manual and air dispensing demonstrations of single and two component cartridges.

Also displayed was Svenic's Ratio-Pak Two Component Cartridge Systems and Static Mixers. Both JW Ross and Svenic were overwhelmed by the significant interest generated by the Ratio-Pak Two Component Cartridge System and Static Mixers. A possible new product range for Blackwoods. The ease of use and convenience, reductions in material wastage, safety and quality enhancement were just some of the comments received from the many attendees. Enquiries were received from the Motor Industry, Small Production and Assembly workshops, Telecommunication and General Maintenance Contractors were also interested in Ratio-Pak for a better way to mix their epoxies and polyurethanes other than by hand.